Search Visibility Distribution: A Deeper Look at SEO Performance

Before analyzing website page views, it's crucial to understand your website's search visibility – how often your site appears in search results. While most searchers rarely venture beyond the first page of Google, achieving top rankings is paramount for reaching your target audience.

While average search position is a common metric, it's often misleading at a macro level. A more insightful metric is the distribution of search results – specifically, the frequency of your URLs appearing at different positions. This distribution reveals how consistently and prominently your content is visible to your target audience.

Click-Through Rate (CTR) diminishes rapidly beyond the top positions. While position #1 can yield high CTR (10-50%), factors like competition and the quality and uniqueness of your content significantly influence this. Even if not consistently ranking first, your website can achieve high CTR if it appears prominently among top results and resonates with your target audience.